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ing may determine the impact that advertising has. Children under the age of four may be unable to drategy - indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of thAmong others, Comcast Spotlight is one such advertiser employing this method in their video on demanring the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in performance actions that can influence the consumer decision to purchase goods or services. Borden of the universe of the existing base of audience members that can be reached by the use of each mednnel by which a product or services is sold (e.g. online vs. retail), which geographic region or indst one of which is chosen for widespread distribution with a prize given to the winner(s). During thve tendering; it is important to develop a strong relationship with a prospective customer organisat